Fi Lucas 

Fiona Lucas is an Australian-based social media and online community strategist and consultant who helps businesses build their reputation and stand out through a unique approach that blends respect, empathy, and social responsibility.

Ai generated image of Australian Author and social media consultant Fiona Lucas in green neon wearing sunglasses

MEET fiona 

Fiona Lucas, Strategist and Author

Fiona Lucas is a highly sought-after social media and online community strategist and consultant based in Australia. She is known for her unique approach, blending respect, empathy, and social responsibility to help businesses build their reputation and stand out in today’s crowded marketplace. Fiona’s expertise is in developing authentic relationships with customers, driving engagement, and creating meaningful connections between businesses and their communities. By working with Fiona, you can tap into her wealth of knowledge and experience to create a strong and positive brand image, foster customer loyalty, and make a positive impact on the world.


With over a decade of experience mentoring hundreds of small business owners, Fiona has developed a unique approach to ethical digital marketing that emphasizes humanizing brands, building strong communities and minimising risk. Fiona’s expertise can help you achieve your business goals by teaching you how to create authentic connections with your customers, improve your brand messaging, and develop effective marketing strategies that will drive growth. Her training programs are tailored to your specific needs and will provide you with the knowledge and tools you need to succeed.


Deep dive into the structure of your digital marketing or community.  


Fiona offers one to one virtual consulting services and in person consultations (in specific circumstances)


Ready to move your career forward?  Study community management and moderation in a self paced environment with support from Fiona and a team of mentors and experts (launching soon)


Fiona speaks on a variety of topics including building community, social responsibility and small business,  cybersafety, ethical marketing practices and Ai. 


Ethical Marketing and Social Responsibility

Our core value proposition of respect is focused on helping businesses build a strong reputation and stand out in today’s competitive world by prioritizing ethical marketing practices and social responsibility. Our expert services will guide you through implementing transparent, honest, and fair business operations that foster trust and reliability with your customers. We will also work with you to identify and implement social responsibility practices that align with your values and contribute to the greater good. By choosing our services, you can create a stronger and more successful business while making a positive impact on the world.


Build Trust & Reputation


Improve Governance and Social Responsibility


I work with a wide variety of industries & businesses


Small Business Owners


Non Profits & Other Communities


SAAS and Start Up Communities

orange initials f and i for fi lucas


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Based in Geelong, Victoria, Australia

Working Globally